Gregory Heisler, one of the dons of editorial portraiture, in this video below, explains how he lit a portrait of baseball player Derek Jeter for a cover for Sports Illustrated magazine.
Its interesting how he explains all this in a very classroom fashion by sketching on a whiteboard. Quite an elaborate setup, I was only thinking how important it is to have location shooting permits and a sizeable (and skilled) crew! This would have taken a fair bit of time to setup and test and fine tune. This would have been necessary so that the subject would just have to stay long enough to shoot 20-30 frames!